Tibor Kalman (1949-1999) founded the legendary, multi-disciplinary design firm M&Co in 1979. In collaboration with his wife Maira. The conceptually progressive firm initially created graphics for magazines, film titles and books. Following the release of an album cover design for the Talking Heads, M&Co gained major attention for their progressive design and became an important influence for emerging designers. M&Co products challenge the conventions of design and typography. The 10-One-4 Watch was developed from a watch sketch by Maira Kalman of a watch face with three random hours from which to navigate the day. 10-One-4 is included in the permanent design collection of the Museum of Modern Art, New York. Each timepiece has a brilliant white face with black numerals, constructed in electroplated matte black finish aluminum with a genuine topstitched black leather band and matching black buckle. Each watch is engraved on the back with the motto "Waste Not a Moment." Watch dimension: 1.3" diameter.